When Photographing your subject, take into account the shape and size of the object and decifer whether a vertical frame or horizontal frame would compliment the object best. The best rule is to keep verticals vertical and horizontals horizontal.
But you know that rules are sometimes meant to be broken. Ocassionally expirement with different ways of looking at your subject. This begins to get us into the discussion of “framing.”
Here’s a great article about photographing coastlines that demonstrates this tip (and breaks the rule!).
And here’s an article about using elements within the shot to “frame” the shot.



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